Build a list?
Isn’t email marketing dead?
It’s so “old school.” Social Media is King now.
If a small business isn’t marketing on Facebook, Twitter, YouTube, Pinterest, and more they’re losing ground to their competition.
They’re behind the times — They’re missing out.
Let me remind you…all of those social media channels–they’re just “rented space.” The rules of the game can be changed at any time. The 1,000’s of friends or followers you’ve accumulated can be gone in an instant.
Just look at what Google did with its search engine algorithm changes – – one day you’re #1 in searches and the next day you can’t be found.
Ever hear of MySpace? If you haven’t, Google it.
But your email list; It’s yours – you own it and you control it. Email has stood the test of Internet time.
As a matter of fact, Jeff Walker, creator of the Product Launch Formula, says, “it’s your license to print money.” He should know. He’s responsible for hundreds of millions of dollars in online sales. Building a list is a core strategy of all his businesses.
I’m not here to convince you to build a list (or, maybe I am). I’m here to motivate you to take action right now.
Don’t take my word on it — look at what the numbers say:
1. 95% of online consumers use email
2. 91% of consumers check their email at least once-a-day
There’s an opportunity here to get your message in front of your target market — 9 out of 10 visitors to your website have an email address and check it daily.
3. Email is almost 40-times better at acquiring new customers than Facebook and Twitter
4. Email conversion rates are 3X’s higher than social media, with a 17% higher value in the conversion
Say what? I thought email was “old school.”
Don’t get me wrong here – social media should be a part of your marketing, but the focus needs to be on what gets results – email: get better conversions at higher rates = INCREASED Sales.
5. 72% of consumers sign up for emails because they want to get discounts
6. 40% of your visitors are willing to give you their email address in exchange for something of value
These stats are staggering — over half of your website visitors are willing to give you their email address for a discount and 40% will for something of value (like a Lead Magnet).
7. 66% of online consumers, 15+, made a purchase as a result of an email marketing message
8. Email has the highest ROI (return-on-investment) – $40 for every $1 spent
Now that’s driving results! Would you like to generate more sales for your business? Who wouldn’t want to spend-a-dollar to gain $40 more? That’s a 4,000% return – That’s your “license to print money!”
There’s an old Chinese proverb that says, “The best time to plant a tree was 20-years ago. The second best time is now.”
You’re probably wondering what this quote has to do with building your email list.
Well, the best time to start your list is when you go live with your website or blog. The second best time is right now.
It’s the ONE thing you can do to start generating more leads, increase your sales, and reduce your marketing costs.
When it comes to marketing your product/service or connecting and communicating with your customers the most powerful marketing tool is your list.
Don’t wait any longer, start TODAY and if you’re building a list, but not getting the results you expect let’s connect!
Share your list building strategies and/or struggles in the comments below…