I’m the nerd that married the cheerleader.
Yes, I’m THAT guy!
It really is a funny story and one I love to tell. Robin, my wife, was captain of the football cheerleading team.
Me – I was captain of the Chess team.
I always say it was the way I moved my pieces across the board, but she says I stalked her like my opponents.
Whatever it was, it worked — We’ve been happily married for over 30-years.
And to be honest…I did stalk her.
So there’s the nerd part of me (somewhat techie, love to read, analytical) and then there’s the military part of me.
You see, I spent 21-years in the Army. It’s there I learned about Self-Discipline, Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Personal Courage.
The question you’re probably asking yourself is “What can a nerdy, chess playing, Army veteran do for my business?”
It’s a good question. You see, whether it’s playing chess, going to war, or marketing your business it all starts with a plan.
Marketing your business is more than just cranking out clever words and buying up ads all over the Internet or in print. It requires Strategic Thinking.
When you have a well-defined system, life gets a lot easier, and your business starts getting the results you want.
Not sure what that system looks like exactly? I might be able to help. I’m not just a copywriter, but a Marketing Strategist. Good copy is part of that, for sure, incorporated into a big-picture plan that we’ll lay out together.
When I sit down to play a game of chess I’m thinking 3, 4, even 5 moves ahead – anticipating what my opponent might do. Some of the moves are offensive, others defensive, but it all starts with a strategy.
- Who is my opponent?
- What color will I be starting with? White is offensive cause it moves first – Black is defensive cause it reacts to white’s move.
- What’s my strategy? If I’m White how do I want to open up the game? Black – how do I react to the opening move?
A similar kind of process can be used with your business:
- Who’s your audience?
- What kind of copy do you need?
- What’s the end result you want?
Finally, here’s something you won’t hear from so-called marketing experts – Be flexible. Be willing to adapt or abandon your original strategy. Even the best laid plans can go astray – because people don’t always act or react the way you planned.
I’ve had to change my strategy many times during a chess match. Worse yet, completely abandon it and do something totally different mid-stream. But, it was all done to get the end result, checkmate!
What about you? If you’re not sure what your strategy is or need to develop a plan I’d love to talk to you. Whether we end up working together or not, at the very least you’ll walk away with some good ideas you can put into practice. Ideas that’ll deliver results.
So let’s talk, use my contact page to connect.